The Overview
Few games carry the legacy and cultural impact of World of Warcraft. Since its launch in 2004, the game has built a passionate global fanbase through its rich lore, iconic factions, and expansive fantasy world. Having grown up playing the game, contributing creatively to the franchise was both professionally exciting and personally meaningful.
Working alongside the creative team at Blizzard, the goal was to translate the spirit of the game into physical spaces and visual systems that celebrate the brand, its community, and the world it represents.
The Impact
By blending cinematic world-building with consumer brand storytelling, the campaign helped extend the reach of the Guardians universe beyond the theater. Through bold creative partnerships and cohesive art direction, these activations transformed everyday products into playful extensions of the Marvel galaxy.
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Director, Creative Marketing : AJ Fierro
Sr Creative Account Lead: Dave Cowden
Manager: Stephanie Viana
Creative Director : Andy Staub
Art Director : Martin Nguyen
Writer/Producer : Evan Aronson
01
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Urban Decay
Developed key visual and look-n-feel for the campaign to live across all digital formats.
02
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Microsoft Windows
Developed key visual for the campaign to live across all digital formats. Implemented several Marvel easter egg elements seen on laptop throughout AV spot and assist in bringing the Marvel-level polish to design and execution.
03
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Toyota
Led the art direction for a 30-second television spot that integrated She-Hulk with Toyota’s “Going Green” initiative, using the Prius Prime as a natural extension of the character and story.