VIBRANIUM isn’t the only thing wakanda shared with the outside world.
Black Panther: Wakanda Forever is the highly-anticipated sequel to the 2018 blockbuster Black Panther. One can only imagine the level of anticipation surrounding this film and with best-in class partners such as Lexus, Target, Procter & Gamble, Mac Cosmetics, McDonald’s, Xbox, Sprite Zero, and many others, it was definitely a once-in-a-lifetime opportunity to concept and execute on creative integrations that were true to the story and cultural context of the film.
Awards
🥇 2023 Clio — Power in Partnership
🥈 2023 Clio — Xbox: Find Your Power // Diversity in Storytelling
🥈 2023 Clio — Mastering Fan Engagement.
🥉 2023 Clio — Innovating in Theatrical Film Branded Content.
Director, Creative Marketing : AJ Fierro
Sr Creative Account Lead: Victor Farfan
Sr Creative Account Lead: Joshua Burrell
Sr Creative Account Lead: Dave Cowden
Manager: Stephanie Viana
Creative Director : Andy Staub
Art Director : Martin Nguyen
Writer/Producer : Evan Aronson
MARKETING / ADVERTISING / CAMPAIGN
Courtesy of The Walt Disney Company
01
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MAC
Highlights:
Collaborated up with Poster Posse to develop the campaign’s hero key visual.
Developed a refined visual system inspired by Wakandan culture, strength, and legacy.
02
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LEXUS
Highlights:
Privileged to work with Danai Gurira, Okoye from Black Panther.
Crafted a premium, film-adjacent experience that felt authored rather than advertised.
Developed key visual that shaped a high-contrast visual language that paired Wakandan futurism with Lexus minimalism.
03
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XBOX
Highlights:
Developed a limited-edition piece that lived at the intersection of fandom, design, and play from conception to production.
Xbox was showcased at the Microsoft Experience Center in New York.
Unboxing video with Letitia Wright
04
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Mcdonald’s
Highlights:
Developed key visual to be used across all digital and OOH formats.
Conceptualized and developed my first Happy Meal box design.
Developed a simplified visual language that honored the film while remaining accessible at Happy Meal scale.
05
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Procter & Gamble
Highlights:
Developed key visual to be used across all digital formats.
Designed the packaging that highlighted both Wakandan culture and P&G’s trusted brands.
Delivered a cohesive, multi-platform campaign that balanced cinematic spectacle with everyday relevance.
06
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SPRITE
Highlights:
Art directed key visual to be used across all digital formats, soda machines at participating AMC theaters, and also bus wraps for Atlanta and Raleigh OOH.
Assisted in creating the look-n-feel of both box and physical product label designs.
