The Overview
Overwatch sits at the intersection of character-driven storytelling and highly competitive esports. This work explores the development of visual systems that support both sides of the brand—ranging from early esports identity exploration to scalable digital campaign assets designed for performance-driven marketing.
The Impact
The work contributed to the evolution of Overwatch’s visual presence across both esports and digital marketing, combining expressive identity exploration with structured, performance-driven design systems. As a longtime fan of the franchise—and a dedicated Pharah main—the opportunity to shape visuals within this universe brought an added level of personal investment, influencing a thoughtful and authentic approach to the work.
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Associate Creative Director : Ricardo Mireles
Producer : Hector Bolanos
Sr. Graphic Designer : Martin Nguyen
Sr. Graphic Designer : Ben Scanlon
Sr. Motion Graphics Designer : Beau Hudak
Graphic Designer : Mark Bryner
Graphic Designer : Joshua Pletzke
Courtesy of Blizzard Entertainment
01
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Overwatch League
For the Overwatch League, I contributed to the development of team identities for the Paris Eternal, Guangzhou Charge, and Vancouver Titans, each requiring a distinct visual language rooted in regional identity and competitive energy. The design approach balanced bold, iconic silhouettes with scalable typography systems to ensure clarity across broadcast, merchandise, and digital platforms.
Each mark drew from localized cultural references—the Gallic rooster for Paris, electric and futuristic energy for Guangzhou, and strength and mythology-inspired forms for Vancouver—while maintaining cohesion within the broader Overwatch League brand. The result was a set of team logos that felt unique, ownable, and built for both fan recognition and long-term franchise growth.
02
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Overwatch: Retribution
For Overwatch — Retribution, I contributed to the development of a logo that captured the darker, more covert tone of the event while expanding on the established Overwatch visual language. The design centered on a tactical, stripped-back approach, incorporating a pulse sensor motif and fractured typography to introduce tension and instability—subtle narrative cues that teased the story.
03
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Overwatch Open Division
Developed a logo for the Overwatch Open Division, the grassroots competitive tier that served as a qualifier path into the Overwatch League.
04
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Digital Campaign Assets
Developed a wide range of digital banner campaigns for Overwatch, creating bold, fast-paced visuals that captured the game’s energy and hero-driven identity. Working across multiple formats and platforms, I translated new content, seasonal events, and hero updates into clear, high-impact creative.
